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STARTING AND RUNNING AN ONLINE BUSINESS FOR DUMMIES (2ND EDITION) (PAPERBACK) by GILMOUR, KIM Categories: Business & Management E-Commerce ISBN: 1119991382   - ISBN 13: 9781119991380 AAB Internal Code: 5834516 Pubblication year: 2011 Arrival date: 14/10/2011 Published by: Wiley John & Sons Ltd. The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more.; * Advice on how to get your business on the Web quickly and economically* Completely revised and updated* Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and moreWhether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down. Items in stock: 0 (NO ITEMS IN STOCK) Book Price:  € 31.40   WEB Discount:  - € 1.57   (5%) WEB Price:  € 29.83   Available: Not yet published, you can order it but please contact AAB for further details about arrival date. (because of availability, the final price of this particular product may be different than expected) If you personally go to our bookshop, you will still be entitled to the same WEB DISCOUNT, provided that you bring and show the assistant a print-out of the web page where the discounted price is indicated, and provided that the document is not older than 3 days at the time of your visit.