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Pubblication year: 2010
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| Arrival date: 30/11/2010 |
| Published by: Prentice Hall Inc |
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For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. For this edition, the authors have continued their unconditional effort to improve and update the text to reflect the latest knowledge and practices in international business management. |
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