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OBLIQUITY - WHY OUR GOALS ARE BEST ACHIEVED INDIRECTLY Paperback
by KAY, JOHN
Categories: Psychology
ISBN: 1846682894   - ISBN 13: 9781846682896
AAB Internal Code: 5544219

Pubblication year: 2011
Arrival date: 26/1/2011
Published by: Profile Books

This is an original, widely-applicable concept from one of the world's foremost economists. Tim Harford says it is 'persuasive, rigorous, creative and wise. Brilliant'. If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires.

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